The ban on opium-smoking and the opium trade order lighted the beacon Three major pharmacy giant China " The pin " Cigarette

The ban on opium-smoking and the opium trade order lighted the beacon Three major pharmacy giant China " The pin " Cigarette
Johson Johnson announce, introduce, give up smoking the intersection of efficacy of a drug and the intersection of CrayResearch and nicotine chew the glue and stick to slice at home a few days ago according to " Economic Information ". This after Novartis, Pfizer put out and give up smoking the products, third two it enters our country to be internationally recognized to give up smoking product too. Under the financial crisis background, the global famous brand of giving up smoking successively entered the Chinese market, indicate they have an optimistic view of China, give up smoking potentiality of the market fully.The end of 2007, pharmacy the intersection of giant and Novartis put out, give up smoking new the intersection of product and Buddhist nun send . December of 2008, global the intersection of American and the intersection of Pfizer and cloth, eldest of pharmacy industry, company known as global to include the intersection of nicotine and composition give up smoking new medicine smooth to begin to sell on the Chinese market while being abundant while being only under command. On the 11th, Johson Johnson put out medicine " strength CrayResearch " of giving up smoking by way of non-prescribed medicine The nicotine chews the glue and sticks one. Relatively the products of Novartis and Pfizer, the non-prescribed medicine characteristic of strength CrayResearch, have improved the ordinary crowd's accessibility of the products to giving up smoking greatly. The reason why three major pharmacy giants put out brand of giving up smoking one after another has some only - -Have an optimistic view of China's market potential."Suppose that 17 smokers are that nearly 60 million people demand to remove the reliance on the cigarette, the expenses of 500 yuan are calculated according to giving up smoking each person, the market scale of giving up smoking is close to 300 billion yuan. Obviously, China gives up smoking on the market and contains enormous development potentiality. " The pharmacy Chairman of Co., Ltd. Liu ZhenXian of Beijing Novartis says.The senior products manager Zeng XiaoNing of Johnson Johnson pharmacy Co., Ltd. of Shanghai say, there is the hugest smoker in the whole world in China, have given up smoking the potentiality of the market is too greated. According to her introduction, craving for tobacco is that one kind produced the chronic neural disease that the psychology relies on to nicotine in essence, the persons who have a cigarette can give up smoking to generally need completely after three to five times, and it is very normal to reply and suck. Because can not understand deeply the habit-forming reason, the result is not good that common people give up smoking, also seldom seek medicines and give up smoking voluntarily. The global data indicate, the smoker for many years of smoking relies on the personal will to give up smoking, 3 people can keep more than success rate of giving up smoking for less than one year, give up smoking effectively medicine give up smoking result to use two to three times that medicine gives up smoking only."Say, this is that two degrees of strength CrayResearch enter the Chinese market in a sense. " Pharmacy affairs and spread director Lu Jing of Co., Ltd. government of Shanghai Johnson Johnson are said, strength CrayResearch has entered the Chinese market in the capacity of products of Pharmacia pharmacy Co., Ltd., the clinic that but because has lacked the atmosphere of giving up smoking, not given up smoking at home, has put out the Chinese market soon. "Johnson Johnson purchases strength to recommend Olympic Games, World Expo, the Asian Games smokelessly smokelessly smokelessly at home after this product of CrayResearch. We feel, the opportunity is riper. " She says.Looking for a long time, there are more than 300 million smokers in China, just appears after delaying 30 years because of the bad result of smoking, the market prospect is really captivating. But by the look of a short time, smoker medicine give up smoking high consciousness, give up smoking external environment condition remain, restrain our country from give up smoking development of the product market by reason of improving etc..Xiao Dan, associate professor of treatment of Beijing Chaoyang hospital, says, Chinese and foreign smokers treat the idea of giving up smoking widely differently, this has influenced the development of the market of giving up smoking greatly. There are three that want to seek to give up smoking in four smokers in U.S.A., and will probably consider medicines and give up smoking. But in the domestic smoker, there are few people who really want to give up smoking, the idea of adopting medicines and giving up smoking is far from being rooted in the hearts of the people either. She says for example: "The very funny one is, after some compatriots even give up smoking, can find lung cancer, heart disease, give up smoking the reason. "The insider says, give up smoking in the product market and is different from other products, can't obtain profits in a short time, the enterprises without capability may beat a retreat. Has known and would rather acknowledge this point too, she reveals, it must be the long-term strategy that Johnson Johnson gives up smoking medicine entered the Chinese market to leave, will also introduce the products of different taste on the Chinese market successively in the future.And some gives up smoking the high price of medicine lets the smoker hang back. The domestic price of CrayResearch series product of strength is from 65.6 yuan to 103.5 yuan, it is being about 1500 yuans that an intact course of treatment of giving up smoking is being cost to probably need. In addition, medicines are an auxiliary treatment means after all, because smokers willpower lacks resolution, give up smoking and unavoidably reply and suck in the course, it is far above these far to treat the expenses. According to the introduction of Xiao Dan, no matter import at present or the domestic giving up smoking products are not listed in the medical insurance catalogue, it is still medicines at one's own expense. Medicine give up smoking, consume several week, treat expenses to be relatively high, go beyond our country some economy under-developed area smoke crowd's consuming capacity still.
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