The officers of General Bureau of Radio Film and Television : Advertisements such as the medical products etc. of prohibiting broadcasting celebrities and speaking on behalf

The officers of General Bureau of Radio, Film and Television : Advertisements such as the medical products,etc. of prohibiting broadcasting celebrities and speaking on behalf
Name analyze and fate test, make friends, chat advertisement ask, park together
Reporter today (the 11th) Know on managing the training class from the advertisement of broadcasting stations of districts and cities that is holding in Chongqing, State Bureau of Radio,Film and Television issued newly>In 2010 Implemented formally from annual January 1. Speak on behalf medical the intersection of products and advertisement celebrity of dispute for a long time, name analyze and fate test, make friends the intersection of person who chat and advertisement withdraw from the intersection of radio and frequency and TV set fluorescent screen from then on.
According to media Ren Qian, Vice chief of mechanism management department of General Bureau of Radio, Film and Television, General Bureau of Radio, Film and Television will let recently to stop " L The American majestic cool physiological trousers " , " The German lumbar vertebrae treasure " , " Beauty capsule " R Wait for 8 advertisements in violation of rules and regulations of illegality. This is that General Bureau of Radio, Film and Television has called stopping this kind of advertisement for the fourth time from the beginning of this year.
In 2009, General Bureau of Radio, Film and Television will clear up and rectify false illegal medical treatment, medicines advertisement and all kinds of more than 3600 short film advertisements of TV shopping in violation of rules and regulations together; Supervise over 380 TV programmes and over 40 broadcast programs advertisement and broadcast the situation together in the whole year, monitor and supervise and see time to reach More than 1 ten thousand hours .
But Ren Qian shows, it is still arduous that the advertisement in violation of rules and regulations of the illegality of broadcast and television clears up the management work. The false illegal advertisement has not been stopped yet; Some advertising content vulgar evil is vulgar, while especially consulting the program in some advertisements, the involving in column repeatly prohibits without end; The short film sham publicity of the TV shopping overflows, account for the broadcast and television and complain total value more than 70%; It is relatively wide the violation of radio station .
It is introduced, the supervision focal point that medical advertisement,etc. will become next year that long, movie and television play plugolaing, TV shopping advertisement, celebrity speak on behalf when the commercial advertisement broadcasts.
(Reporter Liu Yang ) (Source : People's Daily )
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